Manager, Commercial Marketing Sportstyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

PUMA Oceania, Melbourne

Drive the Brand. Shape the Marketplace. Activate Culture.

At PUMA, we move with the speed of sport and the energy of culture. We don’t blend in. We build moments that connect athletes to performance, communities to style, and consumers to the brand across every retail and trade channel in Australia and New Zealand.

We’re searching for a Commercial Marketing Manager to lead our commercial marketing efforts across both Performance and Sportstyle, bringing global stories to life locally and driving premium retail and trade execution that delivers impact.

If you think strategically, create with intention and execute with precision, this is the role for you.

WHAT THIS ROLE OWNS

This role is the powerhouse behind our trade and retail marketing presence — across wholesale, full-price stores, outlets, ecommerce, concessions and pop-ups. You’ll shape how PUMA shows up across the entire marketplace.

Build Campaigns That Move Product and Culture

• Develop integrated trade and retail marketing plans that drive traffic, conversion and sell-through across all channels.

• Activate seasonal launches across Performance and Sportstyle, ensuring each story lands consistently and meaningfully in Oceania.

• Own and manage the seasonal marketing calendars, aligning internal teams and partners around key priorities.

Execute With Precision and Creative Intent

• Deliver all campaigns on time, on budget and in alignment with global direction.

• Create and support local retail toolkits, empowering stores and partners to drive community engagement.

• Produce structured, insight-driven post-campaign reporting that sharpens future planning.

Collaborate, Influence and Elevate

• Partner with Brand Marketing, Retail, Sales, Sports Marketing, Merch and Operations to maximise campaign impact.

• Build strong relationships with wholesale partners, agencies and internal stakeholders.

• Align retail marketing execution with social media storytelling for a consistent market-wide PUMA voice.

Support GTM and Commercial Planning

• Contribute to GTM sell-in presentations and support seasonal marketing reviews and teardowns.

• Identify opportunities to elevate sustainability, community connection and channel innovation.

• Monitor competitor activity and share insights that strengthen our strategic approach.

Your talent

WHO YOU ARE

You’re equal parts strategist and executor. You thrive in dynamic environments, love building campaigns that deliver real results, and know how to turn a brief into a commercially powerful, culturally relevant retail moment.

Your Experience and Strengths

• 3-5 years working in trade or retail marketing for a multi-category consumer brand.

• Strong project management capability with proven stakeholder management experience.

• Detail-oriented, organised and skilled at juggling multiple high-impact campaigns.

• Excellent written, verbal and presentation skills.

• Proactive, self-motivated and confident operating independently.

• Advanced MS Office skills and beginner-level Photoshop.

WHY PUMA?

Because here, you’re helping shape how one of the world’s most iconic sport and lifestyle brands shows up in the marketplace. You’ll drive campaigns people see, share and talk about. You’ll collaborate globally, innovate locally and help elevate the connection between product, athlete, community and culture.

Every season brings new stories, new challenges and new opportunities to push the boundaries of retail marketing.

READY TO LEAVE YOUR MARK?

If you want to define how PUMA shows up across Australia and New Zealand and help drive the brand forward through powerful retail and trade moments, we want to hear from you.

Apply now and let’s create something unforgettable.

Our principles