2020, the year of livestream shopping

Livestream commerce has exploded in 2020, boosted by brands seeking new ways to deliver digital interactive shopping experiences to consumers who have been confined to their homes. The commercial opportunity for brands is significant, with China’s Commerce Ministry reporting that the number of e-commerce livestreaming sessions topped 4 million in Q1 2020, with TaoBao Live, Kuaishou and Pinduoduo all reporting a boom in livestreaming activity, as per data analysed by CNBC.