DDP prepares for its relaunch with Dutexdor group

The Dutexdor group announced on Monday it will support the relaunch of the iconic brand DDP. The collaboration is an exclusive licensing agreement for the development, manufacturing and distribution of textile collections, accessories (lingerie and hosiery) and luggage for men, women and children. The scope of this partnership covers France and Europe.

Founded in Bordeaux in 1995 by Laurent Caillet, DDP made its mark in the late 1990s by becoming a key reference for streetwear and workwear. Following a period of relative quiet, the brand aims to capitalise on its heritage to attract a new generation of consumers while reconnecting with its original audience.

This is not the brand's first relaunch. The French label reappeared in the fashion press in 2018, following a spotlight from American rapper Asap Rocky. Capitalising on this renewed interest, DDP partnered with designer Francisco Terra for an exclusive collaboration in 2019.

In an interview with FashionUnited, Nicolas Caillet stated that in 2019, DDP still had 110 stores in France.

A 'crazy bet'

The Dutexdor group acknowledges the challenging situation currently facing the French textile sector. “In an exceptionally difficult period for the textile sector, the announcement is surprising,” read a statement sent to FashionUnited. The group affirms it “will be able to offer the DDP brand products that combine quality, accessibility and respect for the brand's unique DNA.” The group admits its expertise in ready-to-wear is a “domain less explored [by the group] until now.” Its expertise is more established in the accessories and technical textiles sector.

“Relaunching DDP is a crazy bet,” acknowledged the Caillet family in a statement. “It's not just about putting a brand back in the spotlight; it's about carrying an entire family history, a DNA, a mindset. Finding a partner who understands that and shares our values is rare. With the Dutexdor group, we have that trust. They have a unique expertise and, like us, they are a family business, and that changes everything. We are going to build together for the long term, and it's going to be amazing!”

Jean-Marc Terrier, chairman and chief executive officer of the Dutexdor group, stated: “The trust of a brand like DDP is a real source of pride. This partnership embodies both our ability to reinvent ourselves and our ambition: to elevate strong, creative and accessible brands where they are not always expected. With DDP, we are integrating an incomparable history while remaining true to our DNA: quality products, designed for everyday life, driven by a human, family-oriented vision and grounded in the reality of distribution.”