H&M reports 14 percent rise in FY14 sales

In its full-year report, H&M Group said that well-received collections for all brands resulted in good sales and increased market share. The H&M Group’s sales including VAT increased in local currencies by 14 percent during the financial year ending November 30, 2014. Converted into Swedish Krona, sales excluding VAT amounted to 151,419 million Swedish Krona (18,433 million dollars), an increase of 18 percent. Sales in January 2015 are expected to increase by 14 percent in local currencies compared to the same month last year.


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