LVMH adopts blockchain authentication technology

According to a new report from Certilogo, access to a quick and simple confirmation that a product is authentic will soon be the new normal in luxury thanks to LVMH and blockchain technology. The report, "Making Blockchain Real: LVMH and the Future of Authentic Luxury", explores the cultural and commercial potential of blockchain technology for product authentication and supply chain transparency, two emerging priorities for luxury consumers in the digital age.