Next is expected to unveil a 10 percent rise in Directory sales for the latest quarter on Wednesday, helping produce a 1.8 percent rise in overall sales despite a 5.3 percent decline on the high street, according to HSBC analysts.

After a profit warning in January, the firm’s half-year results last month struck a more optimistic tone, telling investors the prospects were “somewhat less challenging” than six months ago as the autumn range made a strong start and the Directory gained ground after a revamp, reported ‘City A.M.’

It’s worth recalling that Next's bourgeoning catalogue has kept the retailer growing during the past months.

The industry is closely watching Next’s performance, as the high street brand is a reference among its retail peers.

George Salmon, equity analyst at Hargreaves Lansdown, added: "Having missed the mark with its ranges earlier in the year, we'll be looking out to see if Next, and more importantly its customer base, is happier with the Autumn/Winter offering."


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