Safilo and Levi Strauss & Co sign eyewear licensing agreement

Safilo Group has added one more brand to its licensing portfolio: Levi’s. The eyewear giant, which makes sunglasses and prescription glasses for brands like Dior, Banana Republic, Kate Spade and Moschino, has scored a global licensing agreement to design, manufacture and distribute glasses for Levi Strauss & Co. The contract goes until November 2024, renewable for an additional five years, with the first collection set to hit stores in the Spring/Summer of 2020.