Yoox CEO on how the platform is shifting luxury from aspiration to participation

Yoox chose Milan Design Week to present an immersive installation created in collaboration with Viennese digital artist Keta Bart. The project combines experiential design, digital art and artificial intelligence. It reinterprets one of fashion's most intimate rituals, entering and staying in the fitting room, transforming it into an opportunity to explore personal identity and self-expression. The project, named Yoox camerino, unveiled by Keta Bart, was hosted at Galleria Romero Paprocki in the heart of the Porta Venezia design district.