- Vivian Hendriksz |
TheMicam Shanghai, the Chinese branch of leading international footwear fair, is set to host its upcoming edition alongside with Chic Shanghai at the National Convention and Exhibition Center (NECC), one of the most modern fairgrounds which spans 500,000 square meters.
TheMicam Shanghai will run on the same dates simultaneously with Chic Shanghai, Asia's largest fashion trade fair, opening its doors on March 18 to 20, 2015. The footwear fair initially aimed to host its event from March 11 to 13, but after joining forces with Chic, the exhibition organizers, Assocalzaturifici Italian Footwear Manufacturers' Association and Fiera Milano, decided to hold the event on the same dates.
The move comes after Chic revealed a number new changes to its upcoming event, in honour of its move to Shanghai, after being based in Beijing for the past 22 years.