- Esmee Blaazer |
Victoria's Secret has a great PR machine and seems to make money out of most of their campaigns. The Victoria´s Secret Fashion Show is one of them, but will it remain interesting to their audience in the years to come?
FashionUnited predicts the show will continue for somewhat more years, based on the earnings it indirectly generates. However, the annual fashion show will likely not exist in it's current format within the next 20 years. With interest declining and costs rising, the show’s earnings from indirect sales will probably equal its costs in 12 years from now. Both costs and revenues will be around 125 million dollars by then, meaning that the last VS Runway show will be approximately 2030 (35th anniversary).
2015 VS show costs: 67 million
2015 VS show earnings: 321 million
Total Costs of 20 years of VS shows: 1,040 million
Total VS show earnings for 20 years: 5,320 million
Yearly Angel costs: 50 million
Angel costs for 20 years: 632 million
First VS Runway show: 1996
Last VS Runway show: 2030 (35th anniversary)
Would you like to read the complete in depth article on the Victoria's Secret show? Click here .
Would you like to check out more Victoria's Secret Fashion Show illustrations? Click here for the look back at the runway through the years, from its humble beginnings to future extravagant celebrations.
Credit illustration: Studio Iva (IGM: studio_iva)